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 Belinda Banks
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New York, NY 10001
212 946 2823
belinda@sspr.com
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Roxio® Launches Xingtone Ringtone Maker™ in
Retail Stores Across North America
Roxio and Xingtone Partner to Deliver Retail Solution
for Booming Wireless Phone Ringtone Market
Santa Clara, California (June 6, 2005) - Roxio® , a division of Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today introduced Xingtone Ringtone Maker software in thousands of retail locations throughout North America . Under the terms of its publishing agreement with Xingtone, Roxio is using its established sales infrastructure and retail relationships to expand the market reach of Xingtone Ringtone Maker, which was previously only available online. The wide retail distribution ensures consumers have ready access to the easy-to-use software for converting personal music into custom, real music (True Tone) ringtones for their mobile phones.
A recently published report by Consect, a leading provider of U.S. mobile market analysis, indicates that global mobile phone ringtone sales will total $4 billion in 2004. The report also reveals that in the U.S. total sales have doubled from $150 million in 2003 to more than $300 million for 2004, making the U.S. one of the fastest growing and largely untapped markets for mobile music.
"Partnering with third-party developers, such as Xingtone, allows Roxio to quickly respond to high-growth market opportunities without impacting internal development efforts," said Stan Wong, General Manager of Roxio. "The timely retail release of a premier solution, such as Xingtone Ringtone Maker, not only helps Roxio satisfy a strong consumer demand, but also strengthen its relationship with retailers and increase the return it receives on its channel investment."
Xingtone Ringtone Maker enables consumers to quickly convert and transfer portions of an audio file from their computer or a CD to their mobile phones using cable-free, over-the-air transmission. The desktop application offers a straight-forward workflow for quickly preparing music or audio voice recordings and is both Windows- and Mac-compatible. Xingtone Ringtone Maker supports more than 100 handsets from budget-buy to high-end devices and works with all major US carriers, including Verizon Wireless, Sprint PCS, Cingular (including AT&T Wireless), and T-Mobile. Consumers may test their phone's compatibility with Xingtone Ringtone Maker at www.Xingtone.com.
"Roxio is the ideal partner with the retail experience and relationships required to make our transition into retail fast, trouble free and effective," said Jonathan Schreiber, CEO, Xingtone. "Xingtone Ringtone Maker now has far greater visibility and reach at a time when consumer interest in ringtones is exploding."
Pricing, Availability and System Requirements
Xingtone Ringtone Maker is widely available in retail stores throughout the United States , Canada , and direct from Roxio at http://www.roxio.com/go/xingtone. The suggested retail price in the U.S. is $19.95. Desktop software requires an Internet connection and a system running Windows 98, ME, 2000, XP or Mac 10.2.8.
About Xingtone
Based in Los Angeles , Xingtone brings mobile content, including music, images and videos to wireless devices at the click of a button. The world's first wireless carrier-agnostic application, Xingtone's software is compatible with all open networks, including Sprint PCS, Cingular (including AT&T Wireless), and T-Mobile, while supporting more than 100 handsets, among the most in the industry. The company's first product, Xingtone Ringtone Maker, is the only legal, patent-pending software application that allows users to easily create unlimited and personalized real music ringtones from their personal music library for mobile phones.
About Roxio
Roxio, a division of Sonic Solutions, provides the best selling digital media software in the world. Roxio makes award-winning software products for CD/DVD burning, photo editing and video editing, and its current installed base is in excess of 100 million users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, in stores with the leading worldwide retailers, through Internet partnerships and also sells its products direct at www.roxio.com.
Roxio's parent company, Sonic Solutions (NASDAQ: SNIC ; http://www.sonic.com ) is the leader in digital media software, providing a broad range of interoperable, platform independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic's products range from advanced DVD authoring systems and interactive content delivery technologies used to produce the majority of Hollywood DVD film releases, to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup solutions that have become the premiere choice for consumers, prosumers and business users worldwide. Sonic's digital media creation engine is the de facto standard and is licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County , California.
Media Contact:
Belinda Banks
S&S Public Relations
11 Penn Plaza
5th Floor
New York, NY 10001
212 946 2823
belinda@sspr.org |
