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 Belinda Banks
S&S Public Relations
11 Penn Plaza
5th Floor
New York, NY 10001
212 946 2823
belinda@sspr.com
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Xingtone Opens the Mobile Market to Independent Artists
New automated mStore Frees Independent Content Owners from Mobile Carrier Limitations, allowing them to market, sell, and deliver their own ringtones to public
Los Angeles, California (January 10, 2006) - Xingtone, a leader in off-carrier mobile content distribution, announced today the debut of its automated Xingtone mStore solution, a turnkey e-commerce offering that allows independent content owners to market, sell, and deliver real-music ringtones from their website directly to users at the click of a button. Prior to the launch of Xingtone's automated mStore, only best-selling artists' ringtones have been available through the largest mobile carriers.
Using the web-based Xingtone mStore builder, an artist or record label simply uploads ringtone clips as .wav/mp3 files, selects a storefront design to integrate with their current website, sets the price, and manages their mStore through a secure client login. The Xingtone mStores include hosting, storefront, shopping cart, payment processing, immediate ringtone format conversion, and delivery over the air (OTA) to a fan's mobile phone.
Xingtone's automated mStore launch comes on the heels of the company's new strategic partnership with The Orchard, the world's largest distributor of digital music. The Orchard licenses music from over 2,700 of the top independent labels in the world, spanning every geography and genre, and is a recognized leader in digital marketing and distribution. The Orchard has teamed with Xingtone to further expand the music available via Xingtone's mStore solution, and augment the peerless platform of the leading digital music retailers and mobile operators, which The Orchard already supplies.
"Carriers and music labels have long known the value of getting clips of artists' songs into the phones of millions of fans, but in the past, end users had limited options" said Jonathan Schreiber, CEO of Xingtone. "mStore revolutionizes the mobile content industry by empowering both small and large artists to take control over their mobile commerce and marketing. It is Xingtone's goal to democratize the mobile marketplace and put the power into the hands of the people who can leverage it best."
"The Orchard has been a leader in selling independent content through traditional mobile channels", said Greg Scholl, Chief Executive of The Orchard and Managing Director of Dimensional Associates, the company that owns The Orchard, eMusic and Dimensional Music Publishing. "Now, thanks to Xingtone, thousands of our label and artist clients can sell directly to their fan bases, and get into the mobile market themselves. Through Orchard's implementation of the Xingtone solution, an artist selling 10 or 10,000 ringtones a day can offer their fans a valuable music product and realize the full value of their creative output."
"Assisting the Orchard in creating value for their content partners is the essence of what Xingtone's mStore seeks to create," said Schreiber.
A simple-to-use solution, Xingtone provides all back-end, technical, customer support and billing for the ringtones. The goal is to make the mobile market as easy and accessible as the Internet and web marketing.
Additional information can be found at www.xingtone.com/mStore or by emailing mstore@xingtone.com.
About Xingtone
Based in Los Angeles, Xingtone brings mobile content, including music, images and videos, to wireless devices at the click of a button. The world's first wireless carrier-agnostic application, Xingtone's software is compatible with all open networks, including Sprint PCS, Cingular, AT&T Wireless, and T-Mobile, while supporting more than 100 handsets, among the most in the industry. The company's first product, Xingtone Ringtone Maker is the only legal, over-the-air (OTA) software application that allows users to easily create unlimited and personalised real music ringtones from their personal music library for mobile phones. The product is distributed via www.xingtone.com and will soon be available at numerous retail locations throughout North America.
About The Orchard
The Orchard is the leading distributor and marketer of independent music in the world, representing thousands of labels spanning 73 countries and every music genre. The Orchard supplies its catalogue of more than 700,000 tracks to all of the leading legal digital music retailers and mobile operators throughout the world. The company is headquartered in New York and London, with operations in Tokyo, Buenos Aires, Tel Aviv, Hong Kong, Toronto, Kolkata, Johannesburg, Moscow and Melbourne, and local representatives in Paris, Milan, Barcelona, Lausanne, Ramallah and Nairobi.
Media Contact:
Belinda Banks
S&S Public Relations
11 Penn Plaza
5th Floor
New York, NY 10001
908 685 2300
belinda@sspr.org |
