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 Belinda Banks
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VARSITYWORLD.COM ADDS CUSTOMIZED RINGTONES TO GROWING CONTENT OFFERING FOR TEEN AUDIENCE
Agreement with Xingtone enables teen portal’s community to create personalized ringtones
AUSTIN, TX—(MARKETWIRE)—(June 6, 2006) - Varsity Media Group, Inc. (“VMG”), the leading multi-media company dedicated to teenagers worldwide, today announced an agreement with mobile media company, Xingtone, Inc., which provides the easiest, most robust platform for delivering content of all types to mobile devices. Under the terms of the agreement, Xingtone, Inc. will allow VarsityWorld.com, a division of VMG and the leading teen destination on the internet, to offer and sell Xingtone’s ringtone maker to its growing teen audience.
“VMG is thrilled to partner with Xingtone to provide VarsityWorld.com’s audience with customized ringtone capabilities,” said Kelly Hoffman, founder and chief executive officer, VMG. “Our relationship with Xingtone offers our audience the opportunity to express their creativity and unique style; supports our mission to foster a personalized experience on VarsityWorld.com; and further illustrates VMG’s commitment to our teenage audience.”
“We’re very excited to establish a relationship with VMG,” said Jonathan Schreiber, president and chief executive officer, Xingtone, Inc. “VMG has demonstrated its unique ability to connect with a vast teen audience in a clean and safe online environment through VarsityWorld.com. Such a direct pipeline to teens opens a new revenue channel for Xingtone’s Ringtone Maker that promises to be fruitful for both our companies.”
VarsityWorld.com offers teenagers and young adults worldwide a safe, clean and interactive online environment where they can chat with friends, gossip in closely-monitored blogs, download the hottest music, play video games, create personalized pages and more.
For more information visit www.varsityworld.com.
About Xingtone
Xingtone, Inc. powers the wireless world, providing the easiest, most robust platform for delivering content of all types to mobile devices. Xingtone offers choice for consumers and content owners alike. Based in Los Angeles, Xingtone delivers content including music, images and videos to wireless devices worldwide at the click of a button. The world's first wireless carrier-agnostic application, Xingtone's software is compatible with all open networks. For more information, visit www.xingtone.com.
About Varsity Media Group, Inc.
Varsity Media Group, Inc. (“VMG”) is a multi-media company dedicated to teenagers worldwide. VMG brings together a unique combination of popular and synergistic Internet, mobile and television entertainment properties. The core of the VMG properties is www.VarsityWorld.com - a teen destination portal that blends viewer generated, proprietary, and third-party content to provide teens access to the most important elements of their lifestyle. The VarsityWorld.com portal is supported and enhanced by the following VMG properties: (1) Varsity Mobile - targets the large global contingent of teenagers with mobile devices and allows teens to stay connected to the VMG offerings at all times; (2) Varsity TV – a 24 hour independent cable/satellite network which showcases longer form teen oriented programming; and (3) America's High School Network® - the ultimate feeder system of content and talent to the VarsityWorld.com portal. VMG has solidified its position with thousands of high schools across the country and established itself as a trusted media outlet for the creative works of teens. For more information, visit www.VarsityWorld.com.
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